Underwriting - Parts 1 & 2

Hilary Finkel Buxton, Director of Content Development and Production Executive at American Public Television (APT), gives us a deep dive into the guidelines and best practices for underwriting support. This is a multi-part webinar, starting with explaining what underwriting is, what is allowed in broadcast underwriting pods, explanation of in-kind support, and some examples of acceptable pods.

Click on the video below to watch the full webinar of PART 1:

Part 2 is a continuation of Part 1, including more approved underwriting pods, an example of what is NOT acceptable and why, and open questions regarding fiscal sponsorship and more.

Click on the video below to watch the full webinar of PART 2:

All links and resources mentioned in the webinars:

*UPDATED UNDERWRITING GUIDELINES AND PRICING (as of September 2020):
https://aptonline.org/pages/producers/Producers-Underwriting

Sponsorship Group for Public Television (SGPTV) - Examples of approved underwriting pods and underwriting success stories:
https://www.sgptv.org/pbs-sponsors/

Subaru Case Study:
https://www.sgptv.org/media/sponsor/success_story_pdf/Success_Story-Subaru-Antiques_Roadshow-PBS-Sponsor.pdf

APT Producer Tool Kit:
https://www.aptonline.org/pages/producers/Producers-Toolkit+Overview

National Funding Guidelines (as of 2014):
https://aptonline.org/aptweb.nsf/vFiles/Producers-National+Funding+Guidelines/$FILE/National+Program+Funding+Guidelines_2014.pdf

APT Program Format:
https://drive.google.com/file/d/11ZMqOZhVicF34LAI_px8GBcpKYIJjQVw/view?usp=sharing

Fiscal Sponsorship Information:
https://filmmakerscollab.org/fiscalsponsorship/
https://www.documentaries.org/fiscal-sponsorship

Contact info:
Hilary Finkel Buxton
Hilary_Buxton@APTonline.org